A custom WordPress platform that has kept evolving since 2024.

A campaign microsite built around user activity.

Indonesia Asri began as a campaign microsite where people could take part in digital activities. In working sessions with the Indonesia Asri team, Perdesigna helped discuss the necessary features and point formula for each activity.

People can create an account, check in daily, play trivia, take an environment personality test, and submit a caption, photo, or video for a campaign.

From the experience structure to the features people use.

Perdesigna has handled UI/UX and full website development from the beginning. The work includes experience structure, interface implementation, feature development, a custom reporting dashboard, and maintenance after launch.

Perdesigna also made UX decisions for trivia-game and personality-test flows through to activity completion. The interface includes micro-interactions and parallax treatments where needed.

Article production and SEO work are not part of Perdesigna’s contribution.

WordPress developed with custom code.

The platform uses WordPress, custom code, and ACF. Indonesian and English versions are supported by a WordPress multilingual plugin. Most feature data is sent through AJAX.

Technical work also includes code optimisation and security checks in AJAX data flows. A custom dashboard supports reporting across user activity.

Campaigns change without rebuilding the main flow.

Campaign phases run every two months. The first phase was #AksiAsri365, followed by #JejakAsri. Each phase brings updated assets and UI while the account structure and core activity flows stay as the platform foundation.

During #AksiAsri365, the leaderboard picked winners every three months. The leaderboard is not available on the current platform. #JejakAsri supports several campaigns plus voting.

Launch is not the end of the work.

Indonesia Asri has been developed and maintained since 2024 as its needs change. This ongoing involvement keeps the original development context available when the platform needs to change.